We knew smartphone would be the gamechanger so we launched – Slenky 1.0 – a test platform to see what was happening in search and to explore how content could start new relationships.
Young people helped shape the proposition, contributing as team members, users and Influencers. We soaked up the learning.
We knew it would involve more than merely having social media acounts but having content relevant to their Passions. Young people have many Passions – business has relevance.
So we launched Slenky 2.0, a test platform to see to address this problem – shared Passions.
Business can have incredible reach and meaningful engagement; benefiting from being accessible to audiences chasing their Passions.
We said – ‘Let’s do this’.
unsure of what they want & how to get started – lower confidence – unaware of skills – curious – want experiences & guidance to clarify search
highly motivated self-starter – creates own opportunities/business ideas – wants unique experiences, advice, contacts, guidance, mentoring etc.
has specific vocational requirement to fulfil – work experience – internships – exposure to the workplace – at school – college – university
most practical user – using online tools – wants ‘real-world’ opportunities to start a career
clear goal – looking to bolster resume – know demonstrating experience will be beneficial – pro-actively looking for activities
Driven by digital devices, data networks and emerging platforms, the 3rd industrial revolution continues at pace. Everyone should benefit from the possibilities of new technology – businesses and organisations of every kind and, of course, the generation driving the revolution.
The continued evolution of social content means business can now connect in ever-growing and more diverse young audiences – impacting society but also supporting innummerable strategies ranging from Responsible Business, Diversity and Inclusion to Future Skills, Apprenticeships and expansion.
The audience is moving fast – Slenky’s helping business keep up.